Are you searching for the best OTT messaging platforms of 2023?
OTT has revolutionized the realm of communication these days. This platform has bypassed traditional messaging and has become the most reliable and credible platform.
Whenever we talk about OTT messaging apps, it doesn’t include WhatsApp only but this world of apps is quite huge. From Viber to Telegram, one can easily find a wide range of OTT messaging platforms these days that have brought up lucrative and exciting opportunities for communication service providers all across the globe.
What is OTT Messaging?
Text-based communication means SMS was introduced into the marketplace in the year 1990. The platform gripped the market for at least two decades and assisted many people worldwide in communicating through text messages.
The introduction of smartphones in the last decade has enabled the presence of other messaging apps in the marketplace. Today’s apps use internet services to facilitate communication between the two parties. The rising demand and improving technology have given rise to the OTT platforms currently widely used for different options. Messaging, entertainment, calling, and gaming.
OTT or Over the Top messaging apps are instant messaging apps that use the internet for transmitting messages rather than mobile networks. The term over the top means that these platforms operate above the mobile networks. The OTT platforms have overtaken the popularity of SMS completely these days. These platforms work with the user’s mobile number to establish quick communication.
The Benefits of OTT Messaging Apps
OTT Messaging apps bring up a wide range of benefits to the users; if you are eager to know what they are, check out the few we are providing you below:
→ Delivery
The OTT messaging apps come up with very few open rates that make reaching out to a vast range of brand audiences easier without making much effort. The platform ensures the fast delivery of bulk SMS over a subscriber’s network. The success of the OTT messaging apps depends upon the facility and quality of the internet services.
This OTT messaging functionality works until the users connect to the digital world. The best thing about these platforms is that you can use these platforms, may or may not, with your phone numbers.
The SMS option usually comes up with a deduction of a few bucks, whereas the OTT messaging apps don’t require extra charges. The only thing that needs to work on these platforms is the internet services and hence is relatively cheaper for the users.
→ Reach
Most OTT messaging apps take only a few seconds to deliver the message. These platforms usually have good reach and reliability for bulk outreach as well. OTT messages often allow users the facility to send bulk messages to their users.
Moreover, you can also personalize your messages and can appeal to aesthetics as well. The OTT messages successfully have gained the edge in engaging their users. These platforms usually offer a better user experience with minimum pricing.
→ User Experience
OTT messages are usually sent along with the help of a dedicated app. Users must first download and install the related app on their devices to ensure successful access to these platforms.
We want to clarify here that every mobile operating system is different from others, and it requires a different version of the app to run on it. Whereas if we talk about SMS services, they are the default messaging tool that comes up as a built option in all phones.
The OTT platforms offer users various features, such as group chats, calls, emoticons, and extensive file-sharing facilities. Whether it is about sharing photos or about videos or contacts, these platforms allow users accessibility over everything.
→ Security
SMS facilities are an indispensable part of the brand’s marketing endeavors. The platform currently serves as the A2P communication and is used by different government and non-government media to avoid spam and fraud.
These platforms often come up with minimal features and are therefore supposed to be entirely secure. There are minimal chances that they can be hacked or scammed through irrelevant videos and other multimedia platforms.
OTT platforms are less secure than SMS options. They are vulnerable to malware infractions and can cause a security threat to your data if not handled perfectly.
The 5 Best OTT Messaging Apps & Platforms of 2023
The demand and usage of OTT platforms have risen rapidly in the last few years. These platforms have become one of the most common parts of communication today.
OTT messaging apps offer extreme convenience over sending text, pictures, or video messaging and are also a great way to communicate through video, audio, and group calls. The 5 Best OTT Messaging apps and platforms of 2023 are:
1. WhatsApp
WhatsApp is one of the leading OTT messaging apps viable in the market that offers users the facility of communicating through text messaging, audio and video messaging, audio and video calls, sharing contacts, and much more.
Facebook purchased the platform in the year 2014. WhatsApp is one of the most impactful events in the OTT landscape, whose integration has paved the pathway for other OTT apps.
The best thing about this excellent platform is that it runs smoothly on most devices. It is a freeware, cross-platform and centralized instant messaging app that can be accessed conveniently through mobile devices and computer systems.
The platform is currently available globally and has billions of customers till now. WhatsApp serves as the primary internet communication in different regions, including Latin America, the Indian subcontinent, and a large part of Europe and Africa. It is a safe and convenient platform that doesn’t require any VPN security to run smoothly.
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2. Facebook Messaging
Facebook messaging is another one of the biggest platforms all across the globe that offers absolute consumer engagement to the user.
The platform provides a comprehensive set of useful messaging features such as instant chat, media sharing, voice messaging, voice recording, group messaging, live video chat, and calling. Facebook Messaging can run smoothly on Android, iOS, and Windows operating systems.
This OTT messaging application comes up with a wide range of premium features making this platform an absolute option in the marketplace. Whether you have to make an audio or video call or are looking forward to a cash gift, this application can efficiently perform different user tasks.
3. WeChat
WeChat is another leading name in the list of OTT messaging apps and platforms that offers extreme convenience over usage.
It is a Chinese instant messaging app and social media platform that also provides the facility of making mobile payments as well. The venue worked as the largest standalone mobile app in 2018 and has billions of active users globally.
WeChat is not only a reliable and credible platform but is also a super app that is featured a wide range of functions. From text messaging to hold-to-talk voice messaging, from video conferencing to sharing photographs and videos and location sharing, one can easily do a wide range of functions without any issues.
4. Apple Business Chat
Apple is another one of the best OTT messaging applications available worldwide. The platform is currently serving as one of the biggest multinational technology companies launched in 2017.
It is a business chat service that offers text messaging and other wide range of features to the users. Users here are free to opt for the chat lives option, which is a fantastic option in the series.
Apple Business Chat runs smoothly on iOS devices. The platform is currently serving as one of the best options to reach a wide range of audiences. Apple Business Chat makes it easier for users to drive more traffic to their businesses. The straightforward user interface, absolute security, and much more make it a complete option.
5. Viber
If you are looking for a cross-platform voice-over IP and instant messaging option, Viber is a name that we will suggest you have on. The platform runs effortlessly on the Android, iOS, Microsoft Windows, Apple macOS, and Linux platforms and doesn’t require extra charges to enjoy the endless services here.
One can easily enjoy the endless services here by registering through cellular telephone numbers. This instant messaging application offers the user the facility of exchanging media such as images and video records to the users and also provides the facility of paid international landline and mobile calling service that is known as Viber Out.
Conclusion
OTT messaging apps have emerged as the best way to communicate these days. These platforms have added up a higher level of reliability to the users and are serving as convenient messaging options globally. The best thing about these messaging apps is that they can be accessed conveniently on different devices.
The OTT messages run with the help of digital services and don’t impose any extra charges on the users. The rising demand for OTT messaging apps has raised the number of service providers in the marketplace. Make thorough research and thoroughly the inbuilt features before making the final decision.