Over-the-top (OTT) platforms have gained immense popularity in the last decade, with the rise of the cord-cutting trend and increasing demand for on-demand video content.
In fact, according to a recent report, the global OTT market is projected to reach $332.52 billion by 2025.
With such a massive growth potential, many businesses want to leverage the power of white-label OTT platforms to launch their own video streaming services.
In this article, we’ll look at the top 11 best white-label OTT platforms in 2024, their features, pros and cons.
But, before that, let’s try to find an answer to an important question.
Top 11 White Label Video Streaming Platforms in 2024
- VPlayed – A Custom-built White Label OTT Solution
- Dacast – World-class Whitelabel Streaming Platform
- Vimeo OTT – Top Trusted Streaming Service
- Wowza – Reliable & Scalable Streaming Solution
- Brightcove – Secured White Label VOD Platform
- IBM Cloud Video – A Leading Streaming Provider
- Muvi – 100% White Labelled OTT Platform
- JW Player – Launch Your Branded OTT Apps
- Kaltura – Powering Any Video Experience
- Brid TV – Fully Brandable Video Platform
- Uscreen – All-in-one Streaming Solution
What is a White Label Video Streaming?
A white label OTT platform is a video streaming service that is fully customizable and can be branded with a company’s logo and design.
The biggest advantage of a white-label platform is that the burden of developing a platform is effectively outsourced.
While one firm can focus on developing the product; another on marketing it; and another can focus on selling it, each according to its expertise and preference.
The platform, thus designed, is simple to use and can be integrated with a variety of devices, including smartphones, tablets, smart TVs, and gaming consoles.
A white-label streaming platform allows businesses to offer their customers a seamless video streaming experience while maintaining complete control over the content, branding, and user experience.
What are the Other Benefits of a White Label Streaming Platform?
Well, there are plenty of benefits.
It is apparent given the tremendous success of white-label video streaming platforms. The explicit benefits of a white-label video streaming OTT platform include the following.
- Customization to meet specific business needs and match their brand image.
- Time-saving: Using and customizing an existing OTT platform reduces the time it takes to launch the platform.
- Cost-effective: Building a platform from scratch can be expensive, but white-label VOD platforms provide a cost-effective alternative.
- Scalability: White-label video platforms can be scaled as the business grows without significant investment.
- Branding: Companies can maintain their branding throughout the platform, which helps build brand recognition and trust among customers.
- Expertise: Using a white-label OTT solution allows businesses to leverage the expertise of the platform provider, who has experience developing and maintaining the platform.
- Faster time-to-market: Using a white-label platform means a business can launch their platform faster, which helps them stay ahead of their competition.
- Minimal risks: White-label OTT platforms are already tested and proven, so there are fewer risks involved in launching the platform.
Comparing the Top 11 Whitelabel Video Streaming Solutions of 2024
Let’s start the roundup of the best white labelled OTT platforms for streaming with a quick glance. Here’s a shortlist of the most popular white label streaming services: 1. VPlayed 2. Dacast 3. Vimeo OTT 4. Wowza 5. Brightcove 6. IBM Cloud Video 7. Muvi 8. JW Player 9. Kaltura 10. Brid TV 11. Uscreen.
#1. VPlayed – A Custom-built White Label OTT Solution
VPlayed is a leading white label OTT platform that offers a flexible streaming solution for businesses ranging from entertainment to education and sports. The white-label video streaming platform includes cutting-edge features built using microservice architecture. In addition, the platform offers complete branding freedom and is 100% customizable.
Key Features of VPlayed Include:
- Live Streaming: VPlayed supports both live streaming and VOD, with options for adaptive bitrate streaming, multi-bitrate streaming, and CDN integration.
- Customizable Player: VPlayed offers fully customizable player and UI options, enabling businesses to tailor their video player to match their brand and website design.
- Monetization: VPlayed provides various monetization options, including subscription-based, transactional, and advertising-based models, supporting multiple currencies and payment gateways.
- Secure Hosting: VPlayed ensures secure video hosting and DRM support, with options for watermarks, password protection, and content expiration.
- Analytics: VPlayed provides comprehensive analytics, including data on views, engagement, revenue, and audience demographics, which can be used to inform content strategy and monetization decisions.
- Multi-lingual Support: VPlayed supports multiple languages, making it a good option for businesses with a global audience.
- Customer Support: VPlayed offers 24/7 customer support, including technical support and consulting services.
VPlayed White-label OTT – Pros & Cons
Pros
→ Supports live streaming and VOD
→ Fully customizable player and UI
→ Monetization options include SVOD
→ Secure video hosting and DRM support
→ Multi-lingual support
→ 24/7 customer support
Cons
→ No free trial offered
→ Some advanced features require additional payment
#2. Dacast – World-class Whitelabel Streaming Platform
Dacast is a white-label video streaming platform allowing businesses to create and launch their own streaming services. It is a comprehensive solution with features like live streaming, video-on-demand (VOD) hosting, and secure video delivery.
Key Features of Dacast Include:
- Live streaming of events, meetings, and webinars
- Video hosting allows you to store and secure your videos on the platform
- Monetization options include pay-per-view, subscriptions, and advertising
- Video Analytics provides real-time data on viewership, revenue, and engagement
- API integration enables third-party application integration
Dacast White-label OTT – Pros & Cons
Pros
→ User-friendly platform
→ Comprehensive OTT solution
→ Customizable branding options
→ Monetization options
→ Real-time analytics and reporting
Cons
→ Cost may be prohibitive for small businesses
→ Advanced features require additional charges
→ Limited storage and bandwidth
→ No built-in chat or community features
#3. Vimeo OTT – Top Trusted Streaming Service
Vimeo OTT is a streaming platform enabling creators to monetize and distribute video content through branded apps, websites, and social media.
Key Features of Vimeo OTT Include:
- Customizable Video Players: Vimeo OTT offers fully customizable video players and landing pages, enabling businesses to match their brand and design.
- Monetization Options: Vimeo OTT provides various monetization options, including subscription-based, transactional, and advertising-based models.
- Analytics: Vimeo OTT offers comprehensive analytics, including data on views, engagement, and audience demographics.
- Multi-platform Distribution: Vimeo OTT allows businesses to distribute their content on multiple platforms, including Apple TV, Roku, and Amazon Fire TV.
Vimeo White-label OTT – Pros & Cons
Pros
→ Customizable video players
→ Flexible monetization options
→ Comprehensive OTT analytics
→ Multi-platform distribution
→ Flexible API
Cons
→ Limited customization options for apps
→ Higher pricing compared to other players
→ No real-time analytics
→ Limited customization options for landing pages
→ No live streaming capabilities
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#4. Wowza – Reliable & Scalable Streaming Solution
Wowza is a white-label OTT streaming platform that offers businesses and organizations a wide range of tools for streaming, managing, and distributing video content. It supports live streaming, with options for adaptive bitrate streaming, DVR, and CDN integration.
Key Features of Wowza Include:
- Video Hosting: Wowza provides secure video hosting and management capabilities, including support for multiple video formats and resolutions.
- Monetization Options: Wowza offers various monetization options, including pay-per-view, subscriptions, and advertising-based models.
- Analytics: It provides comprehensive analytics, including data on views, engagement, and audience demographics.
- Customizable API: Wowza provides a customizable API that enables businesses to integrate with their existing tech stack and automate workflows.
- Customer Support: Wowza offers dedicated customer support and consulting services.
Wowza White-label OTT – Pros & Cons
Pros
→ Live streaming capabilities
→ Comprehensive analytics
→ Multi-platform distribution
→ Monetization options
→ Secure video hosting
Cons
→ Higher pricing compared to some rivals
→ Steep learning curve
→ Limited customization options for players
→ Limited customization options for UI
→ No support for closed captions in live streams
#5. Brightcove – Secured White Label VOD Platform
Brightcove is a white-label video streaming service that offers businesses a suite of tools for managing, distributing, and monetizing their video content across various channels, including social media, websites, and connected TV devices.
In addition, the video streaming platform provides secure video hosting and management capabilities, supporting multiple video formats and resolutions.
Key Features of Brightcove Include:
- Video Management: Brightcove provides secure video hosting and management capabilities, including support for multiple video formats and resolutions.
- Multi-platform Distribution: Brightcove enables businesses to distribute content on multiple platforms, including social media, websites, and connected TV devices.
- Monetization Options: Brightcove offers various monetization options, including subscription-based, transactional, and advertising-based models.
- Analytics: Brightcove provides comprehensive analytics, including data on views, engagement, revenue, and audience demographics.
- Customizable Player: Brightcove offers fully customizable video players and UI options, enabling businesses to match their brand and design.
- Live Streaming: Brightcove supports both live streaming and VOD, with options for adaptive bitrate streaming, DVR, and CDN integration.
Brightcove White-label OTT – Pros & Cons
Pros
→ Video management capabilities
→ Multi-platform distribution
→ Monetization options
→ Comprehensive analytics
→ Customizable player
→ Live streaming capabilities
Cons
→ Higher pricing compared to some rivals
→ Limited customization options for players
→ No support for closed captions in live streams
→ Limited customization options for UI
→ No support for real-time video editing or post-production
#6. IBM Cloud Video – A Leading Streaming Provider
IBM Video Streaming is a cloud-based video streaming service that provides businesses with the tools to deliver high-quality live and on-demand video content to viewers worldwide.
Key Features of IBM Video Streaming Include:
- Customizable Video Player: IBM white-label video Streaming offers a customizable video player that businesses can tailor to their brand’s look and feel, with options for custom logos, skins, and watermarks.
- Monetization Options: The platform allows businesses to monetize their video content with subscription-based, transactional, or ad-supported model options.
- Viewer Engagement Tools: IBM Video Streaming provides features like live chat, polls, and Q&A sessions to help businesses engage with their viewers and create interactive experiences.
- Analytics and Reporting: The platform provides detailed analytics and reporting on viewer engagement, video performance, and revenue metrics, helping businesses make data-driven decisions.
IBM Video Streaming Whitelabel – Pros & Cons
Pros
→ Reliable and scalable platform
→ Customizable video player
→ Comprehensive analytics
→ Viewer engagement tools
Cons
→ Higher pricing compared to some competitors
→ Limited customization options for UI
→ No support for real-time video editing or post-production
#7. Muvi – 100% White Labelled OTT Platform
Muvi is a comprehensive white-label video streaming solution that offers businesses a range of tools for creating, managing, and monetizing their video content. Some of its key features include:
Key Features of Muvi Include:
- Live Streaming: Muvi offers businesses the ability to stream live events to audiences of any size, with support for multi-bitrate and adaptive bitrate streaming (ABR) to ensure optimal viewing experiences on any device.
- Video-On-Demand (VOD): The white-label platform allows businesses to upload and manage on-demand video content, with support for multiple resolutions, closed captions, and digital rights management (DRM) to protect copyrighted content.
- Monetization Options: The platform allows businesses to monetize their video content with options for subscription-based, transactional, or ad-supported models.
- Security Features: The platform offers a range of security features to protect against unauthorized access, including DRM, SSL encryption, and token-based access control.
- Customizable CMS: The platform offers a customizable content management system (CMS) that businesses can tailor to their needs and workflow.
- Integrations: Muvi provides integrations with a wide range of third-party services, including payment gateways, ad networks, and analytics tools.
Muvi White-label OTT – Pros & Cons
Pros
→ Comprehensive video platform
→ Customizable video player
→ Monetization options
→ Multi-language support
→ Customizable CMS
→ Integrations
Cons
→ Limited customization options for UI
→ Higher pricing compared to some competitors
→ No dedicated customer support for lower-tier plans
#8. JW Player – Launch Your Branded OTT Apps
JW Player is a popular white-label video streaming platform that offers businesses a range of tools for creating, managing, and monetizing their video content.
Key Features of JW Player Include:
- Customizable video player: JW Player’s fully customizable video player allows businesses to tailor the player to their brand’s look and feel, with options for custom logos, skins, and watermarks.
- Live streaming: The platform offers live streaming capabilities with support for multi-bitrate and adaptive bitrate streaming (ABR) to ensure optimal viewing experiences on any device.
- Video-on-demand (VOD): JW Player provides businesses with a powerful video management system for uploading and managing on-demand video content.
- Flexible monetization options: The platform allows businesses to monetize their video content with options for subscription-based, transactional, or ad-supported models.
- Analytics and reporting: JW Player provides detailed analytics and reporting on viewer engagement, video performance, and revenue metrics, helping businesses make data-driven decisions.
- Developer tools: The platform offers developer tools for customizing and integrating with other systems, allowing businesses to create more advanced and tailored video experiences.
JW Player White-label OTT – Pros & Cons
Pros
→ Customizable video player
→ Live streaming capabilities
→ Powerful VOD management system
→ Monetization options
→ Detailed analytics and reporting
→ Developer tools for customization
Cons
→ Higher pricing compared to some competitors
→ Limited customization options for UI
#9. Kaltura – Powering Any Video Experience
Kaltura is a white-label video management platform that offers a range of features for businesses, education institutions, and media companies.
Key Features of Kaltura Include:
- Video-on-demand (VOD): Kaltura’s video management system allows businesses to upload and manage on-demand video content.
- Live Streaming: The platform supports live streaming with options for multi-bitrate streaming and adaptive bitrate streaming (ABR) to ensure optimal viewing experiences on any device.
- Analytics and reporting: Kaltura provides detailed analytics and reporting on viewer engagement, video performance, and revenue metrics, helping businesses make data-driven decisions.
- Customizable video player: The platform’s fully customizable video player allows businesses to tailor the player to their brand’s look and feel, with options for custom logos, skins, and watermarks.
- Collaboration tools: Kaltura’s collaboration tools allow businesses to share and collaborate on video content with team members easily.
- Learning management system (LMS) integration: Kaltura integrates with popular LMS platforms to make it easy for educational institutions to manage and deliver video content to students.
Kaltura White-label OTT – Pros & Cons
Pros
→ Comprehensive video management platform
→ Customizable video player
→ Live streaming capabilities
→ Powerful VOD management system
→ Collaboration tools
→ LMS integration
Cons
→ Higher pricing compared to some competitors
→ Limited options for social media integration
#10. Brid TV – Fully Brandable Video Platform
Brid.TV is a video management platform offering various features for businesses, publishers, and media companies.
Key Features of Brid.TV Include:
- Customizable video player: Brid.TV’s fully customizable video player allows businesses to tailor the player to their brand’s look and feel, with options for custom logos, skins, and watermarks.
- Monetization options: The platform allows businesses to monetize their video content with options for subscription-based, transactional, or ad-supported models.
- Analytics and reporting: Brid.TV provides detailed analytics and reporting on viewer engagement, video performance, and revenue metrics, helping businesses make data-driven decisions.
- Video ad-serving: The platform offers video ad-serving capabilities, including support for VAST and VPAID ads, as well as ad targeting options based on geolocation, device, and more.
- API access: Brid.TV provides API access for custom integrations and advanced customization.
Brid.TV White-label OTT – Pros & Cons
Pros
→ Customizable video player
→ Powerful VOD management system
→ Video ad-serving capabilities
→ API access for custom integrations
Cons
→ Limited options for social media integration
→ Smaller customer base compared to some competitors
#11. Uscreen – All-in-one Streaming Solution
Uscreen is a video monetization platform that provides businesses, entrepreneurs, and educators with tools to sell and distribute their videos online.
Key Features of Uscreen Include:
- Video hosting and management: Uscreen provides video hosting and management tools, including the ability to upload, organize, and stream on-demand video content.
- Customizable video storefront: The platform offers a fully customizable video storefront where businesses can sell their video content directly to customers.
- Subscription-based and transactional monetization options: Uscreen allows businesses to monetize their video content with subscription-based and transactional model options.
- Integrated payment processing: The platform provides integrated payment processing, making it easy for businesses to sell their video content and receive payments.
- Analytics and reporting: Uscreen offers detailed analytics and reporting on viewer engagement, revenue metrics, and other key performance indicators.
- Marketing and promotion tools: The platform provides marketing and promotion tools, including creating landing pages, email campaigns, and social media ads.
- Learning management system (LMS) integration: Uscreen integrates with popular LMS platforms to make it easy for educational institutions to manage and deliver video content to students.
Uscreen White-label OTT – Pros & Cons
Pros
→ Customizable video storefront
→ Subscription-based and transactional monetization options
→ Integrated payment processing
→ Detailed analytics and reporting
→ Marketing and promotion tools
→ LMS integration
Cons
→ Limited customization options for video player
→ Higher pricing compared to some competitors
→ Limited social media integration options
→ Limited video player customization options
Final Thoughts:
Choosing the right white-label OTT platform can be a daunting task.
Especailly, with so many options available in the market, finding the one that best suits your business needs can be challenging. This blog has discussed the top 11 best white-label OTT platforms in 2024.
Each platform offers a range of features that cater to different industry sectors.
For example, while some platforms focus on broadcasting and events, others are designed for education, e-commerce, and sports.
Therefore, choosing an OTT platform that aligns with your business objectives and target audience is the single most important aspect of building a successful streaming service.
When choosing a white-label OTT platform, it is essential to consider factors such as cost, features, tech, and reviews. In addition, choosing a platform that offers excellent customer support is also important, as this can help you resolve any issues quickly and efficiently.
In conclusion, selecting the right white-label OTT platform is crucial for the success of your streaming business.
By choosing the right platform, you can provide your audience a seamless streaming experience and grow your business long-term.
Frequently Asked Questions
1. What is white label OTT streaming?
White label OTT streaming is a service where a company licenses a pre-built OTT video streaming platform from a third-party provider and rebrands it as its service. It includes all essential features needed to stream videos online, thus allowing companies to launch their own streaming services swiftly and easily while customizing them to resonate with their brand image.
2. How does white label streaming work?
White label streaming works by a company licensing a pre-built video streaming platform from a third-party provider and rebranding it as its own. In this case, the third-party provider maintains and updates the platform while the company delivers content to its customers.
3. What are the benefits of a white label VOD platform?
A white label VOD platform offers several benefits, including reduced costs and faster time-to-market, as companies don’t have to build the technology from scratch. It also provides customization and branding options, enabling companies to offer a seamless user experience to their customers. Additionally, third-party providers take care of maintenance and updates.
4. How to choose the best white label OTT platform?
To choose the best white-label OTT platform, consider factors such as the platform’s features, customization options, pricing, and the third-party provider’s reputation, track record, and post-launch support. It is also essential to assess whether the platform aligns with your company’s specific needs and goals and to evaluate the quality of customer support.
5. What are the features to consider when building a white label video streaming service?
When building a white-label video streaming service, features to consider include video hosting, content management, user authentication, billing and payments, analytics, customization options, and mobile app support. It is vital to ensure the platform provides high-quality video streaming and scalability to accommodate growing user demand.
We are looking for OTT white label Saas platform with monthly payment. Which one would you recommend to us?
Need more information about white label OTT solution for the mobile app and for smart TV with cost details.
We are looking for a white-label streaming solution for our sports-live streaming. Can you share the price list?
Amazing article! I would like to start an OTT platform, I will need a white label and API access. Which is the best solution?
Pretty! This was a really awesome article about the best white label video streaming platforms.