What Is a White Label Platform in Terms of OTT Streaming?
The global OTT market will be more than a trillion dollars by 2027. As a business owner, you need OTT platforms for advertising, promotion, and engaging with audiences. A white-label OTT platform comes without pre-branding and is highly customizable.
You can add your brand logo to the blank video player with the help of a white-label OTT solution. Your viewers will associate the OTT content being shown with your brand and not with the hosting service provider.
Pros of Choosing a White-label OTT Platform for Streaming Business
A white label OTT platform is a future-proof solution for your streaming business. There are many best OTT solutions in the internet that are not able to attract audiences. White label OTT providers will help in building a robust brand and also help with brand recall. If you are to start an OTT business, here are the benefits of using a white label streaming platform:
→ Uninterrupted Streaming
Unreliable websites that offer video streaming services do not follow the privacy policy and copyright rules to the core. Sudden shutdowns can occur during live streaming due to copyright issues.
A white label OTT platforms offered by a reliable company will follow all the privacy and copyright rules thus, offering an uninterrupted streaming experience.
→ Control Over Advertisements
You do not have to pay for free OTT hosting services but you will have no longer control over advertisements on your content. Just imagine an unexpected advertisement in the mid of live streaming.
It will hamper your brand’s reputation and you may even lose some subscribers. A white label streaming platform will let you have full control over the advertisements.
→ Customizable Video Player and Access
Free OTT providers do not let you edit the layout of the video player. By using a white label VOD platform, you can place your video on the homepage, behind a paywall, and in many other places. You can customize the video player to offer a rich viewing experience to your subscribers.
→ No Limitations on Video Quality and Quantity
Unlike white-label video solutions, free hosting services limit upload quality, bitrate, size, and video duration. Free hosting services do not even support all video formats.
You can upload high-quality video content in bulk via a white-label OTT platform. You may not pay for free video hosting services but it will drastically impact the user experience quotient.
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What Features Are There in a White-label Streaming Platform?
A white OTT solution will let you provide a seamless video streaming experience to your subscribers. A white label OTT streaming platform comes with many beneficial features. The mainstream features included in a white-label OTT solution are as follows:
1. Branded OTT Applications
A white-label OTT platform will let you create an OTT app. OTT applications also allow users to stream video on a bigger device like a smart TV. You can target all OTT devices and can expand your audience base without any hassles.
2. Live Streaming
Live streaming attracts more audiences as they want to be a part of the moment. By offering chat support on your live streaming, you can engage with audiences on a more personal note. A white label OTT platform will allow uninterrupted live streaming.
3. Better Video CMS
Reports suggest that by 2022, 80% of internet traffic will be for online video streaming. A dynamic white-label CMS (Content Management System) will let you publish and manage OTT content and online visitors seamlessly.
4. Highly Customizable Video Player
Popular OTT streaming platforms offer a video player with multiple options like dual audio, subtitles, brightness, etc. You can customize your OTT video player with a white-label OTT platform.
5. Multi-DRM & Security
A white-label platform will offer a secure HTTPS connection and content encryption. It will allow you to restrict content based on user IP and geographic location. Your content cannot be pirated easily if you are using a reliable white-label video streaming platform.
6. In-built Marketing Tools
White-label OTT platform providers offer integrated marketing tools. Built-in marketing tools can help you in devising the correct marketing strategy. Some of the common marketing tools offered by white label OTT platforms are SEO, campaign automation, anti-churn, etc.
7. In-Depth Analytics
OTT analytics can let you know the viewing time, geographic location, user demographics, and a lot more. You can use the analytical insights to shape your marketing campaigns and boost your ROI. You can also learn about the type of content that is preferred by your subscribers.
Conclusion
If you are starting your OTT business, future-proof your idea by choosing a white-label OTT platform. The OTT streaming industry is expected to grow on an exponential scale and this is the right time to build an OTT platform. Start customizing your white-label OTT platform today!