Integrating On-Demand video content and live video streaming into marketing strategies can be lucrative for businesses. Yet, the massive chunks of data generated through these mediums can pose challenges.
And this is where Video CMS comes to the rescue. Video Content Management System lets you manage video content in an OTT platform while delivering content to end-users without much delay. Video CMS Platform streamlines video content management and distribution within an OTT platform.
In this post, we will cover everything about video CMS platforms and their importance;
What is Video CMS?
A video CMS, or a Video Content Management System, is a software solution that saves, organizes, and optimizes online video content. It lets users build a scalable video ecosystem without requiring technical knowledge.
Still, most people wonder why a CMS is vital for videos. Video CMS is a must-have for businesses that rely on videos for external and internal communications and have an extensive video content library.
These days, several video content management platforms integrate CMS features, such as video library management, content metadata management, better security, and monetization options, enabling you to get access control and generate revenue.
In fact, VOD CMS is now crucial in so many organizations and businesses. If you’ve started to create video content, you can keep it well-organized via video CMS.
Top Reasons to Choose Video CMS for OTT Platform
OTT platforms are embracing videos to interact with their audiences, and it is because video content dominates all internet traffic (80%, to be precise). However, an efficient means of storing and accessing video content is crucial for OTT platforms to deliver video to their audiences.
Apart from this, OTT CMS offers a centralized location for storing, categorizing, hosting, and watching video content, which improves the digital repository’s searchability. An OTT video CMS allows continuous streaming while providing better security and protection.
Some of the top reasons to choose Video CMS for an OTT Platform are as follows:
→ Storage
One of the potential benefits of an OTT video CMS is that it ensures efficient storage of video files, which are generally larger than other media types. Video CMS helps store a centralized repository of video files by offering a hassle-free uploading method, which can get tailored to meet your unique business needs.
A video CMS also enhances the visibility of video content, letting users and content distributors search their digital libraries using metadata like keywords, titles, etc.
→ Video Analytics
The best content management system solutions use Artificial Intelligence (AI) to gather data about video performance, allowing businesses to plan their content strategy and make informed decisions. In fact, video analytics helps track the performance of video content and the increased online visibility of the video CMS interface.
It also delivers complete user data, including the number of users who watched the video, how long they spent watching your video, and where they left it. You can also choose advanced analytical features based on your specific requirements.
→ Privacy and Security
A video CMS is a more protected and secure alternative than a public platform like YouTube. Generally, video CMS requires proper authentication and an encrypted connection between end users and the hosting server.
While using a Video Content Management System for your OTT business, you can restrict users’ access according to their clearance levels.
→ Bufferless Streaming
One key benefit of video CMSs is that they allow streaming across various devices, including mobile, laptop, and tablet while preventing unnecessary disruptions. It helps OTT platforms increase their reach and target internet traffic across all platforms.
Most of the time, transcoding is used in video content management systems to convert video files into compatible formats. Based on the strength of compatibility options and an online connection, it eliminates buffering and optimizes streaming quality and enhances the overall experience.
→ Easy-to-Integrate
If you already have a video content management system, you can connect your video CMS quickly and share your video content between the two systems. Furthermore, ensure that the modern video CMS is compatible with third-party apps/plugins. As a result, you can now use OTT Video CMS to manage your content effectively.
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Must-have Features of the OTT CMS Platform
The following are some of the unique features of the OTT video CMS platform:
1. Video API Access
Video management solutions with video API access allows businesses to integrate platform features easily into a wide range of cloud video apps. It also allows developers to improve the performance of mobile live-streaming apps, add new options to existing networks, or set up their own custom-built video CMS systems.
Fortunately, OTT content management system that offers video API access lets you build a unique experience.
2. Bulk Uploading
The bulk uploading feature saves a lot of time. So, if you create a lot of video content, it is a must-have feature.
3. Video Library Organization
If you don’t organize your video content library properly, it will be useless to have it. However, for video library organization, you can search for providers providing categories and sub-categories for cataloging, indexing tags, playlists, video embedding, etc.
4. Video Encoding
Integrating multi-bitrate encoding and transcoding options for video distribution is vital when hosting video content for users worldwide. It usually entails making multiple copies of each uploaded video in various streaming formats.
Leveraging video encoding ensures that each user gets top-quality performance, regardless of location, connectivity, or device type.
5. Better Security
Nowadays, it is vital to maintain the security/privacy of your content. So, you can pick an online video platform to secure your video content.
6. Mobile Responsive
Nowadays, everyone can’t access their PC to edit, record, and upload videos. Thus, ensure that your OTT services provides a secure mobile app.
7. Supports Live Streaming
Live-streaming is an excellent way to share content; it can help you increase your audience base while reaching new audiences. Also, ensure that your selected OTT platform supports live-streaming features to make content delivery channels available to you.
Summing Up
In today’s digital era, the future of content delivery depends on online video. So, by using the right video CMS, businesses can manage their content library, scale distribution, and boost video monetization efforts while reducing administrative overhead costs and enhancing audience experiences.